Together, we are moving the needle for the 1 in 4 children in Northwest Arkansas living in poverty!

Every year, companies across Northwest Arkansas help us provide every child a pathway out of poverty by fundraising through workplace campaigns. The money they raise funds United Way direct programs like Volunteer Income Tax Assistance (VITA), Fill The Bus, as well as our local partner agencies. Join us by starting your own workplace giving campaign!


Our Campaign Cabinet is comprised of business and community leaders who assist the United Way in opening doors in the community. These dedicated business leaders invest their time and resources to expand United Way’s network of individual and corporate donors to better influence the mission!

Campaign Chairs

Mike Russel, Procter & Gamble

Dr. Kim Needy, University of Arkansas

Sreekumar Gopinathan, Walmart

Dr. Rob Reed, John Brown University

North Committee Members

Janet Nimrod, Walmart

Melanie B. Hoskins, Walmart

Sandy Boivin, Walmart

Amy Brady, Walmart

Samantha Trefren, Walmart

Srikanth Gaddameedi, Walmart

Sreekumar Gopinathan, Walmart

South Committee Members

Stacy Leeds, University of Arkansas

Marty Matlock, University of Arkansas

Jennifer Pickering, Procter & Gamble

Kevin Springate, Procter & Gamble

Kelly Emerson, Procter & Gamble

Interested in running a Workplace Giving Campaign?

Contact our development staff at