The Tocqueville Society was founded in honor of the French historian, Alexis de Tocqueville, who wrote about the boundless American spirit of volunteerism in the early 19th century. The Tocqueville Society strives to deepen individual support of the United Way and its service to the community. Alexis de Tocqueville appreciated, applauded and forever immortalized the compassionate, passionate spirit that lives in America’s heart.

The Tocqueville Society exemplifies these qualities in local communities. Three elements of democracy which Tocqueville so admired in American society were liberty, equality, and the spirit of neighbor helping neighbor. Tocqueville hoped that by achieving these elements of democracy, all people would choose to pursue freedom, knowledge and prosperity.

Members of the Tocqueville Society pledge $10,000 or more to the annual campaign of the United Way of Northwest Arkansas. As a Tocqueville member, you help the United Way fulfill its mission of building a stronger Northwest Arkansas by identifying needs around education income, and health, then mobilizing resources to effectively meet them. Your gift gives hope and helps affect changes that matter most to people in our area. United Way of Northwest Arkansas is both honored and proud to have your vision, leadership and commitment.

If you’d like to be a part of this celebrated group and add your name to the list below, contact the United Way office at 479-750-1221 to make your pledge.


Thad & Melanie Beck
Russ & Elizabeth Beck
Johnelle Hunt
Lee & Linda Jaslow
Richard & Kristin Kley
Chad Reed
Jeff & Eileen Schomburger
Robert Seaman
Donnie Smith
John Tyson
David Vaden
Shawn & Julie Walker
Rob & Melani Walton
Jim & Lynne Walton
Timothy Yatsko


A Women’s Leadership gift is $2,500 or more. The Women’s Initiative Society includes women who are staunch advocates of the United Way of Northwest Arkansas. They are leaders who leverage their skills and influence with a shared desire to impact children and families living in poverty in our community.


A Pillar Leadership gift is a donation of $1,000 or more. Pillar Leadership Society members understand the importance of long-term investments in our community. Donations at this level are a critical part of a successful employee campaign.


Young leaders are tomorrow’s community leaders and philanthropists. The Young Leaders’ Society is open to those 35 years of age and younger who give $250 or more annually to the United Way of Northwest Arkansas.

“When an American asks for the cooperation of his fellow citizens, it is seldom refused; and I have often seen it afforded spontaneously, and with great goodwill.”

– Alexis de Tocqueville from “Democracy in America” Volume I 1835